USA "DROP DEAD DIVA" OFF TO A GOOD START

"Drop Dead Diva" drew 2.8 million viewers, making it the most-watched series launch on the channel since "Army Wives" in 2007. The show, which stars Brooke Elliott and Brooke D'Orsay, snagged a 1.6 rating in Lifetime's core demo of women 18-49, a big improvement over 9 p.m. Sunday slot's recent performance.